Project Proposal · 2026-05-24

RedMarch Intelligence Platform.

A weekly intelligence platform for higher-education marketing and communications teams, delivered as a multi-tenant service that RedMarch owns and operates.

Project investment

RM 80,000

Fixed price, billed across four milestones.

Delivery target

Q3 2026

Handover end of September; first university live in Q4.

Prepared by Gaincue for RedMarch.

01 · Overview

A focused platform that turns scattered higher-education news into a structured weekly product.

The platform ingests higher-education news from across the web, organises it against each university's strategic priorities, drafts a weekly intelligence report for a RedMarch analyst to review, and delivers the final piece to the client.

What it delivers

A weekly report and a live dashboard, both branded to the client.

How it is operated

RedMarch analysts review and edit every report before it is sent.

How it scales

Multi-tenant from day one; additional universities onboard with configuration, not new code.

02 · The opportunity

Higher-education teams are flooded with information but underserved by existing tools.

Today

Relevant signal is scattered across dozens of sources.

News portals, university press pages, ministry announcements, and competitor publications all carry information that matters. Monitoring everything by hand is unsustainable; monitoring nothing leaves the team flying blind.

Existing tools

Global media platforms do not fit the sector.

Tools built for consumer brands are expensive and miss what makes higher-education intelligence valuable: programme positioning, ranking dynamics, ministry policy, and the international student market.

The gap

RedMarch's expertise needs a system to scale it.

RedMarch already has the judgement to turn raw news into strategic narrative. A platform that surfaces signal and drafts narrative lets that expertise be sold as a recurring product rather than bespoke consulting.

03 · How it works

From source to sent report, every week.

The platform handles ingestion, classification, and drafting automatically. A RedMarch analyst reviews and approves every report before it reaches the client.

01

Ingest

News feeds, APIs, and university websites
02

Organise

Deduplicate, classify, and tag
03

Prioritise

Score against per-client watchlists
04 · 05

Draft & review

Drafted by AI, edited by a RedMarch analyst, sent on approval

Output 01 — Weekly report

A branded HTML email and PDF, sent on a regular schedule to each client, reviewed and approved by a RedMarch analyst before delivery.

Output 02 — Live dashboard

A web dashboard at a client-specific subdomain, available continuously between reports, with filters by topic, university, sentiment, and priority.

04 · Two surfaces

A client portal for each university and a control surface for RedMarch.

Client portal

<client>.redmarch.com

01The weekly intelligence report, delivered to the inbox and archived in the portal.
02A live dashboard with filters for topic, university, sentiment, and priority.
03A watchlist editor for the client's own brand, competitors, and strategic topics.
04Passwordless sign-in via email magic link.

RedMarch control surface

admin.redmarch.com

01Tenant management, source configuration, and per-client watchlist editing.
02A draft-review queue with section-level editing and regeneration.
03A workbench for comparing AI model outputs and selecting the best per task.
04Operational dashboards for system health and AI usage attribution.

05 · Scope

What the first version includes.

Capability	Description
Multi-tenant platform	One client configured at launch, additional universities added via configuration.
Source ingestion	News feeds, news APIs, and direct university website monitoring on a schedule.
Classification and prioritisation	Tagging by topic, sentiment, entities, and scoring against client watchlists.
AI-drafted weekly report	Structured report with executive summary, sector implications, and supporting sections.
Editorial workflow	Review queue with section editing, regeneration, approval, and delivery controls.
Client dashboard	Live dashboard with overview, topics, universities, articles, sources, and archive.
RedMarch control surface	Internal application for tenant, source, watchlist, and operational management.
Model evaluation workbench	Tool for comparing AI models on the same task to select the best for each section.
Authentication	Passwordless email sign-in with multi-organisation membership for staff.
Operations	Production deployment, nightly backups, uptime monitoring, and handover documentation.

06 · Architecture approach

A reliable pipeline with an adaptive intelligence layer.

The platform separates the parts that benefit from predictability from the parts that benefit from flexibility. The data pipeline is deterministic and easy to operate; the AI layer is built to swap and re-evaluate models as the field evolves.

The pipeline layer

Reliable, observable, easy to maintain.

Ingestion, classification, scoring, and delivery are deterministic processes. Each step is independently observable and retryable, operating on familiar infrastructure so RedMarch is never dependent on a single vendor.

The intelligence layer

Adaptive, comparable, future-proof.

Every AI-generated section is produced by a named task with structured inputs and outputs, evaluated against fixtures, and benchmarked across providers. Models can be swapped with a configuration change and confirmed against the evaluation suite.

07 · Technology — foundation

Modern foundations chosen for longevity and operational simplicity.

Hosting

Single dedicated server.

The platform runs on a single dedicated server in a region of RedMarch's choosing, with no per-feature cloud bills.

Application

Single-language codebase.

Client portal and control surface share a modern TypeScript foundation, which simplifies maintenance and handover.

Data

A single, well-understood database.

PostgreSQL handles structured records and semantic search in one place, removing the need for a separate vector database.

07 · Technology — integration

Integration choices that protect RedMarch's flexibility over time.

Artificial intelligence

Provider-neutral integration.

The platform speaks to Anthropic, OpenAI, and Google through a common interface. Switching providers is a configuration decision, validated against the evaluation suite.

Identity

A proven authentication layer.

Sign-in, organisation membership, and access control are handled by a mature library, keeping the most sensitive surface off custom code.

Operations

Reproducible deployment.

The system is described in version control and deployed as a single composition. Disaster recovery restores the database backup and starts the same configuration.

08 · Timeline

Build complete by end of September, with the first university live in Q4.

Phase	Window	Milestone at phase end
Foundations	June, weeks 1 – 2	Production environment, authentication, and multi-tenant scaffolding in place.
Ingestion and classification	June – July, weeks 3 – 7	Live ingestion, classification, and per-client prioritisation operating end to end.
Report generation and review	August, weeks 8 – 12	Full weekly report drafted by the platform, with editing, regeneration, approval, and delivery functioning.
Client dashboard	September, weeks 13 – 15	Client-facing dashboard live at the client's subdomain, with filters, archive, and branded template.
Evaluation, hardening, handover	September, weeks 16 – 18	Model evaluation workbench, operational monitoring, runbooks, and handover documentation completed.
First university live	October – November	Sector context and brand applied; first weekly editions reviewed and sent under analyst oversight.

Weekly progress updates are provided throughout the build. Phase end-dates are firm targets; the schedule includes buffer for review cycles and brand integration during the Q4 launch window.

09 · Roadmap

Two phases extend coverage — including TikTok and Rednote — through compliant channels.

Official APIs, licensed vendor feeds, analyst curation. No automated logins.

v1.5 · Q4 2026 · ~3.5 wks

RM 15,000

Owned social + curated competitor signal.

01OAuth for tenant's own IG, FB, LinkedIn, and TikTok pages via official APIs.
02Admin paste form for competitor posts + Rednote, with screenshot upload; flows through normal scoring pipeline.

v2 · 2027 · ~7 wks

RM 30,000

Licensed feeds + broader sources.

01Three-vendor APAC stack — Mentionlytics (default backbone), Zanroo (MY / SEA + BM / Mandarin), Wisers (Rednote / Weibo / WeChat / Douyin).
02YouTube + Reddit APIs as new source kinds + per-tenant PDPA TIA workflow for PRC-origin platforms.

Both phases are fixed-price, activated on RedMarch signal. Excluded by design: automated browser scraping of IG, FB, LinkedIn, X, TikTok, Rednote — wrong shape for a platform sold to universities.

10 · Investment — project fee

RM 80,000, billed in four milestones against demonstrable progress.

The project is offered at a fixed price. Each milestone is invoiced on completion of the work it covers, so payments and progress stay aligned throughout.

Milestone 01

30%

RM 24,000

On signing the engagement letter.

Milestone 02

25%

RM 20,000

On completion of ingestion and classification.

Milestone 03

25%

RM 20,000

On completion of the client dashboard.

Milestone 04

20%

RM 16,000

On production handover.

11 · Investment — operating costs

Monthly running costs, paid by RedMarch directly to vendors at cost.

Pass-through, no markup. Reviewed monthly. Phase add-ons activate only when v1.5 or v2 ships.

v1 baseline line item	Monthly
Dedicated serverShared infrastructure	RM 300 – 600
News + web data APIsShared · NewsAPI / Newsdata / Firecrawl	RM 800 – 2,000
AI providersPer tenant · mixed Haiku / Sonnet / GPT-4o	RM 500 – 2,000
Object storagePer tenant · R2 / S3	RM 30 – 80
Transactional emailShared · Resend or Postmark	RM 80 – 200
Monitoring + backupsShared · Better Stack, Sentry, off-site	RM 250 – 500
Domain, DNS, certificates	RM 20
v1 indicative totalShared infra + one tenant	RM 1,980 – 5,400

v1.5 add-on · per tenant

+ RM 20 – 50

Owned-page social APIs (Meta Graph, LinkedIn Marketing, TikTok Display) free at our volumes. Only extra object storage for Rednote screenshot uploads.

v2 add-on · per tenant

+ RM 1,400 – 9,000

Mentionlytics (~RM 1,400) default backbone for IG / FB / X / LinkedIn / TikTok / YT / Reddit / web. Zanroo bolted on for Malaysian local press, forums (Lowyat / Cari), and native BM / Mandarin sentiment. Wisers (RM 4,000 – 9,000) only when Rednote / Weibo / WeChat / Douyin coverage is required.

Model evaluation workbench routes each task to the cheapest model that meets the quality bar. Vendor selection in v2 is decided per tenant.

12 · Ongoing engagement

An optional retainer for continued maintenance after handover.

A monthly retainer is available after production handover. It covers maintenance, source monitoring, model re-evaluation, and small enhancements, with three tiers to match the level of activity RedMarch expects.

Tier	Scope	Monthly
Light	Bug fixes and source-breakage response, up to six hours per month.	RM 2,000
Standard (recommended)	Bug fixes, one small enhancement per month, model re-evaluation, source monitoring, up to fifteen hours per month.	RM 5,000
Premium	Faster response, larger improvement capacity, and roadmap input, up to thirty hours per month.	RM 10,000

The retainer is optional and can be started, paused, or cancelled with thirty days' notice once the project is handed over.

13 · To begin

What RedMarch provides before kick-off.

01

Signed engagement letter

Confirms scope, milestones, and ownership terms; all RedMarch data and branding remain RedMarch's property.
02

Launch client confirmed

Identification of the first university for which the platform is configured at launch. Their participation in the build is not required.
03

Domain confirmation

Confirmation of redmarch.com as the platform host, or selection of an alternative.
04

Third-party accounts

RedMarch-owned accounts for AI providers, news data, and operational services. A detailed checklist is provided during pre-flight.
05

Hosting environment

A dedicated server account in RedMarch's name. Region and sizing are recommended during pre-flight.
06

Analyst input on framing

A short written brief from a RedMarch analyst on terminology, what constitutes a high-priority finding, and the editorial voice for drafts.

14 · Next steps

A short path from this proposal to a working platform.

Step 01

Review

RedMarch reviews this proposal and shares questions or adjustments.
Step 02

Alignment

A working session to walk through the proposal and confirm scope and timeline.
Step 03

Engagement

Engagement letter signed and the first milestone invoiced.
Step 04

Kick-off

Pre-flight checklist completed and Phase 1 of the build begins.

RedMarch

Name · Signature · Date

Gaincue